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Sandy
Dumont is paid by companies to improve how their staff look. The idea
is that after a session with the Virginia-based corporate image
consultant, they will look nicer and so be better at their jobs.
Clients have included companies as diverse as ITT, American Express
Financial Services, Rolex and Honeywell.
"I do a lot of
financial institutions, business schools, anything that's very
competitive," she says. Americans "recognise that this is another tool
for getting ahead. They are willing to pay and do whatever they need to
get on the fast track."
A work-related makeover means looking at things like clothes and shoes, make-up, glasses, hair and teeth.
Some companies pay for the sessions, especially group ones, but some individuals buy their own one-on-one consultations.
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