FIRST IMPRESSIONS
Dinosaurs no longer exist, so stop dressing for survival, insists Sandy Dumont. “We still instinctively try to blend in with our backgrounds,” says Dumont, a member of Town Point Club in Norfolk, Virginia. As an image consultant and executive director of Impression Strategies Institute, Dumont advises clients on how to dress for success professionally and socially. “Look in the mirror and make sure you stand out,” she challenges. “If you went to a play and the set was beige, would you stand out as the star? Because you’re the star in every play of your life.” Dressing for comfort rarely equates to dressing to impress, says Dumont, who calls corporate casual a “corporate casualty.” To increase clout and credibility, wear bold colors that contrast with your skin. Jewel tones flatter most people. Don’t play it too safe; instead, choose distinguishing accessories, such as a red or yellow tie in a discreet print, or a fuchsia scarf and lipstick. Look your best when in public, even the grocery or hardware store. “Never be seen as sloppy and careless,” advises Dumont, who’s helped clients secure better jobs, higher raises, even marriage proposals. “I’ve seen people change their lives just by changing the colors they wear.” — Mary Sue Lawrence

Photography by Keith Lanpher.