Fall is here! Which means that unless all your
presentations are given from a computer in your basement, it’s time to take a
critical look at your presentation wardrobe. Like it or not, your audience will
judge you instantly by how you look so don’t risk blowing the deal because you
aren’t in clothes that look and feel powerful. It’s easier and less expensive
than you think, says Sandy Dumont, a corporate image consultant with more than
25 years experience and founder of The Image Architect. Dumont advises
professionals to keep “the basics” in their closets at all times and build their
wardrobes around them. Here’s how:
For women: Keep a basic black
skirt and black pants in your closet and build around it. “You can wear the
black every day and then the only updating you need to do is on the top with
styles that are more current,” she says. Right now, for instance, Dumont says a
cadet-style fitted jacket is popular, so you could pair a fitted jacket with the
skirt or pants and look very current and stylish. And keep your eye out for red.
Dumont says red is “a really good color this year and will go with the black
skirt and pants.” Resist the round-toed shoe trend because it can make your feet
look clunky and “peasant-like.” Instead, stick with pointed toes, which she says
will make you look “elegant and aristocratic.”
For men: Build
your wardrobe around the basic navy blue suit. “If you’re calling on clients,
navy is the safest, most professional color you can wear,” says Dumont. If you
need more than one suit to get through the week, don’t feel like you need a
second color for variety – get a second navy suit. Maybe you could have one
pinstripe suit and one plain, or one double-breasted and one single. Either way,
stick with navy, then change your shirt and tie to change your appearance. “The
tie must dominate,” says Dumont. “It must say: I’m energetic and powerful.” To
communicate that message, pick bold ties in strong shades of red, plum, yellow,
or gold. And stick with small, repeating patterns. “The bigger the tie pattern,
the more the tie wears you,” she cautions. Avoid ties in earth tones or in
pastel colors. While baby pink and baby blue ties are “in” right now, you’ll
lose your power with them; people will subconsciously perceive you as weaker
than you are.
For heavier frames: If you’re the least bit
overweight, Dumont advises sticking with a solid color from head to toe. “You’ll
look more elongated,” she explains. “People won’t notice you only wear
solid-colored pantsuits; they’ll notice nothing. But if you put on a flowered
skirt and jacket or anything with two different tones, they’ll notice you’re a
big person.” Men, again, should stick with navy but avoid stripes and
double-breasted suits. Woman should stick with black or navy and avoid big
jewelry or scarves that hang down. “You want attention being pulled up to the
face,” she says.
Now you’re ready to dress powerfully and professionally
every time, for every presentation. But there’s one last piece of advice Dumont
wants to leave with you: before heading out the door, look in the mirror. Does
anything stick out? Is your attention instantly drawn to an item, such as your
big earrings or the repeating Mickey Mouse figures on your tie? If so, change
it. You want the attention on
you, not on Mickey.
Want to learn
more? Dumont offers a free book and image course on her Web site,
http://www.theimagearchitect.com/.