Check Out Our
ARCHIVED NEWSLETTERS
Want to increase your image skills?
Then check out the back issues of our monthly
newsletter, IMAGE TIPS. In the May and June issues,
for example, you will learn about
the "shortcuts" people take in deciding whether or not
they like you!
For archived editions of IMAGE TIPS click here
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Greetings,
I have had so many requests for a two-part Diploma
Course that I have agreed to permit a number of
students to attend the first five days in October, and
to
take the final 5 days when I conduct my course again
in December or January. See below for info.
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Don't Let Your Brand Down |
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 Branding is not just for products. People brand
themselves. Jessica Simpson and Paris Hilton have
branded themselves as sexy Hollywood stars. If they
popped into the grocery store dressed like gawky,
insecure teenagers, they would lose all credibility,
undoing years of branding as sexy Hollywood figures.
All brands need consisency. If you are a business
professional, this means that YOU can't pop into the
grocery store dressed carelessly or sloppily - or you
may lose YOUR credibility. Imagine for
a moment that the man in the above right photo is
your
doctor.
And then you will know why a client of mine in
Washington, DC said he would not consider having
his doctor perform surgery on him again after
seeing him in the grocery store dressed very
sloppily, perhaps like the man in the middle photo. My
client's confidence in his doctor was destroyed.
Doctors must be synomous with cleanliness,
precision and health. Had the doctor been in
smart jogging clothes or attractive-looking casual
dress, no undermining
negative impression would have occurred. The way
you look shouldn't matter, but it does!
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| Where To See The Image Architect | | |
 Sept. 15 - Sandy presenting at the Town Point
Club in Norfolk for the Rotary Club.
Sept. 17 - Sandy presents a workshop for
Chrome at the Norfolk Marriott. 683-6032 for
information.
Sept. 18 - Sandy keynotes for Hadassah in
Norfolk; contact Sandy for info.
Sept. 21 -
Sandy keynotes in Norfolk for the Navy-Marine Corps
Relief Society. 757/423-8831 for information.
Sept. 24 - Sandy keynotes for the Society for
Design Administration, Portsmouth Renaisaance Hotel.
467-5823 for info.
January 9 - 11 - Sandy in Arizona for
workshops. Schedule your session now.Get in touch with Sandy here... | | |
| The Emperor's New Clothes | | | "If you change your hair color, you must
change the
color of your clothing and makeup so that it goes with
your new hair color," is the advice of popular
image consultants. Whoa! Talk about getting the
cart
before the horse. This is one of the reasons the whole
arena of image consulting is so distrusted today.
You
do NOT compromise or mask your skin's color in order
for it to "go with" your hair. If you do, you will end up
with nothing more than "false harmony." In other
words, you will awe people with your "perfectly-
matched" look. It will be at a great expense, however,
because you will
create the "perfect makeup" look instead of perfect
skin. It's time we woke up and stopped blindly following
outdated information from books and "experts" about
color. It is bad enough that the early books insisted
that redheads wear orange and blondes wear baby
pink. Now they want you to manipulate the color of
your skin if you dye your hair red. It simply doesn't
work that way, because you won't look better, you'll
look like an orange Barbie doll. The TRUTH about color | | |
| IMPRESSION STRATEGIES SERIES: REALTORS | | |  "Advance Your Image With 3 Powerful Secrets"
Sandy's latest DVD
video
A Polished
Image Leads To More
Listings
All realtors have access to the same industry
information, training and educational programs. So
what's to separa-
te you from the competition?
Your Image."This new DVD is for ANYONE who wants to outclass
the competition." That's what the people who
bought this DVD are saying! The DVD-video was
produced from Sandy's keynote
speech at a popular realtor tradeshow and conference
in Virginia. It combines Sandy's 30 years of image
consulting experience into one tell-all video that will
take your look from average to amazing in less time
than a closing. Non-realtors love it, too! Details and to order...HERE | | |
| IMPRESSION STRATEGIES SERIES: SENIORS | | | Look Younger! Get Noticed! Sandy's newly-
released DVD "Senior
Makeovers" teaches Seniors
simple, yet powerful image tips that get Seniors noticed
and ensure that they will be treated with respect.
There are also powerful tips for looking younger and
more dynamic. The DVD-video features Sandy conducting a sold-out
workshop for more than 225 enthusiastic Seniors at the
7th Annual Successful Aging Forum sponsored by Bon
Secours Hospital in Virginia. Info and order here | | |
| DIPLOMA COURSE | | | October 1 - 10 - Sandy offers her
annual 10-day Diploma Course in Virginia Beach. If you
like helping
people become more successful, look more attractive
and feel better about
themselves, you will love a career as an Image
Consultant. Register now! You may also register for the two-part
course which is from October 1 - 5. The second part of
the course will be given in December or January. For
more information about the Diploma Course... ...go HERE | | |
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