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You
will find powerful image secrets
in our monthly newsletter,
IMAGE TIPS. In the September
issue, for example, you will
find out why grey is born
negative. August's issue reveals
the importance of little things
when it comes to your image.
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Greetings,
THE RACE IS ON!
What role did image play in the
recent US Presidential debate? A bigger one than you may
think. Read on!
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BUSH/KERRY: A TIE? |
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 In terms of image, there has been a tie between the two
US Presidential candidates,
George Bush and John
Kerry. Both men are
attractive and physically
fit. Both men wear
expensive, perfect-
fitting "East Coast
Establishment" garments.
However, for last week's opening debate between the two
candidates the tie was broken - by a tie, among other
things! With a neck and neck race (excuse the pun), it was
John Kerry's impeccable red necktie that set the tone for the
evening. Red is energy, courage, decisiveness and directness -
all positive factors in a high-powered debate. Kerry's suit
was also darker than Bush's, and the darker the color, the
higher the authority.
George Bush unwisely opted for his signature blue tie. Now,
blue can evoke trust, but pastel ties, even blue ones,
denote softness - even passivity. They suggest resort cities,
the Deep South, country club settings, dinner out with one's
spouse, etc. A pastel blue tie is perfectly suited for a
"fireside chat" with the nation - not for a
high-powered debate.
Interestly, Donald Trump has recently taken to wearing
pastel pink ties. When you already have power, as both Bush
and Trump do, perhaps it is a "cocky" expression from that
ever-powerful and sneaky sub- conscious signaling that you
don't have to follow the "rules." DotCom (former)
millionnaires did the same thing with their T-shirts and polo
shirts.
A pastel tie was not the only image error that Bush made.
In terms of posture and body language, he came in second
place. Kerry's posture for the debate was exceptionally good.
Standing "straight" suggests that you are being straight. Bush
tends to slouch forward slightly at the shoulders when he is
speaking. Image-wise, Round One goes to Kerry.
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Where To See The Image Architect
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 Late October- Mini Makeovers at Sandy's Studio
in Norfolk. No charge.
Call for dates, 757/627-
6669.
December 12 - 19 - Workshops and
Networking cruise in the Caribbean with Win Club of Canada.
Open to anyone who wants increase his/her business. For
information about joining contact Sandy, THE Image Architect.
Get in
touch with Sandy here...
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Get your archived issues of IMAGE TIPS by
going... |
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...here...
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