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Careless Casual or. Classy Casual?

There are times when casual attire is appropriate in the business world: weekend seminars, company picnics, golf outings. The cardinal rule of branding is consistency. You cannot afford to look polished and professional SOME of the time, so when you are heading for the company picnic, make sure your attire is Classy Casual rather than Careless Casual.

Khakis look particularly casual, and they often appear clumsy because of their bulkiness. Lightweight summer gabardine or cotton twill trousers, on the other hand, give a polished
and elegant appearance. Polo and golf shirts are loose and comfortable, and they are made for sports activities. However, they haven't the remotest connection with business. Conversely, a crisp cotton broadcloth shirt lets everyone know that you are ready to talk business!

Business Casual is an oxymoron and Casual Friday is dead. It died a fairly slow and tedious death. There were times when it looked like it might survive, and in its last gasping breath, it cried. “I want to be comfortable.” Yeah, sure. And kids want to eat pizzas, hamburgers with fries, candy and soft drinks every day. They can do it, but they won’t be very healthy. And you can wear tee shirts to the office, but you won’t look very professional, reliable or serious. In fact, you’ll look like you would rather be somewhere else.