"OLD NEWS
IS
GOOD NEWS"
Check Out Our
ARCHIVED NEWSLETTERS
You will find powerful image
secrets in our monthly newsletter, IMAGE TIPS. In the
May and June issues, for example, you will learn about
the "shortcuts" people take in deciding whether or not
they like you!
"Thank you for the enlightening
article about how people's behavior can be so
influenced by appear- ances! We all want to think that
we judge (and are judged) strictly by WHO we are and
not by our attire and appearance. We definitely need
to be more conscious of how we appear to others."
Jackie Gilmartin
College Park Exec.
Suites
Virginia Beach, Virginia
For archived editions of IMAGE TIPS click here
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Greetings,
THE IMAGE ARCHITECT MOVES TO LARGER
QUARTERS
August 14 we move to Norfolk's historic
Ghent, adjacent to the business and financial district of
this dynamic city. Please note our new
coordinates:
921 Botetourt Gardens, Norfolk,
Virginia 23507
Tel: 757/627-6669
Fax:
757/627-4044
Email:
Sandy@TheImageArchitect.com
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Little Things Mean a Lot
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 Maribeth
Kuzmeski, President of Red
Zone Marketing of Chicago,
is a nationally-known and
dynamic speaker. She discovered
that little things can sometimes
make a big difference. Not
surprisingly, Maribeth's
signature color is red,
and it looks great on her!
What didn't look great were
her pant shoes. They make
the feet look too large
when worn with a skirt,
so that the eyes are riveted
to the feet. We tweaked
her hair and makeup a bit,
and voila! Perfection! Little
things do make the
difference between a polished,
professional look and a
look that is like everyone
else.
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Where To See The Image Architect
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 Late
August- Mini Makeovers
at Sandy's Studio in Norfolk.
No charge. Call for dates,
757/627- 6669.
August 16, 17 - Columbia, SC, workshop
and
keynote for NAWBO. Contact Sandy for info.
October 2 - 11 - Virginia Beach, DIPLOMA
CLASS.
Sandy Dumont will conduct a 10-day intensive Diploma
Course that can enable you to have all the skills you
need to be a successful Color and Image
Consultant.
For more details about this
course,
visit here.
Get in touch with Sandy here...
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Careless Casual or Classy Casual?
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 There
are times when casual attire
is appropriate in the business
world: weekend seminars,
company picnics, golf outings.
The cardinal rule of branding
is consistency. You cannot
afford to look polished
and professional SOME of
the time, so when you are
heading for the weekend
seminar, make sure your
attire is Classy Casual
rather than Careless Casual.
Khakis look particularly casual, and they often appear
clumsy because of their bulkiness. Lightweight summer
gabardine or cotton twill trousers, on the other hand,
give a polished
and elegant appearance. Polo and golf shirts are loose
and comfortable, and they are made for sports
activities. However, they haven't the remotest
connection with business. Conversely, a crisp cotton
broadcloth shirt lets everyone know that you
are ready to talk business!
Business Casual is an oxymoron and Casual Friday is
dead. It died a fairly slow and tedious death. There
were times when it looked like it might survive, and in
its last gasping breath, it cried. "I want to be
comfortable."
Rest of Story
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Get your archived issues of IMAGE TIPS by going...
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...here...
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