By Sandy Dumont
Impression management is the new competitive edge in business. It has everything to do with "deliberate" dressing and little to do with fashion or style.

Fashion comes and goes with the whims and moods of the moment - often with little or no concern for the results in the mirror. Fashion victims from both sexes abound.

On the other hand, a command of powerful, yet subtle, image tools enables a person to literally control the reaction of others through impression management. It also dramatically increases self-awareness and self-confidence because it is empowering to know that one will always be seen as professional, polished and classy.

An April 8 article in the Virginian-Pilot’s Business section reported that a study by the Federal Reserve Bank of St. Louis concluded that good-looking people tended to make more money and get promoted more often than those with average looks. Fortunately, image skills can be learned and used so one can be judged more attractive.

Dressing "deliberately" with an acute awareness of the effects that every element of one's persona will have on the observer is, very simply, the clever implementation of style. "Having style" is not the same as "being in style."

Source: Virginia Pilot
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