The dot-com revolution brought with it a new dress code as young millionaires with more money than style decreed suits were dead and ties were an abomination.
Money talks, and the fashion victims listened and followed. Casual Friday became de rigueur, even in the most conservative establishments. Once-formal bankers and investment brokers now loosened up on Fridays. In time, it became a bother to dress formally and "business casual" was born.
But change loomed in the air as headlines screamed of financial sleaze and scandals. In March 2002, Lehman Brothers in New York announced that business-casual attire was officially banned. The brokerage firm felt a more professional dress code would give clients an increased sense of trust and security.
They were right. True professionals know instinctively that in order to be taken seriously, a serious appearance is required. They dress to impress, even though this attitude may be more subliminal than conscious. Most people make an effort to impress when interviewing for a job or calling on an important client because they know it affects the outcome.
But what about the everyday encounter? Does it matter? You bet it does.

The writer is a personal and corporate image consultant in Norfolk, and author of seven books, including the e-books "Power Dressing for Men" and "Image Pays" (for women). She can be reached at 627-6669 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Source: Virginia Pilot
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