McCain's Image vs. Romney's
What is Revealed?

The frontrunners in the remaining Republican primaries are John McCain and Mitt Romney. Here's how I see it. McCain will win because his image is better in one important detail. When it comes to image, the devil is in the details, and if you get one thing wrong, that's all that is noticed and remembered - particularly when that one thing concerns the face.

The problem? Romney's eyebrows are dark and severe looking. On some occasions, it causes him to come across as mean looking. When he is smiling, it isn't noticed as much, but it is difficult to smile non stop.

In contrast, McCain comes across as a kindly person. However, McCain doesn't have a consistent look and is sometimes seen in washed out shirts and ties, (see above), so in a crowd he doesn't stand out. When in debate with Romney, however, and a comparison is made only between the two men, he has the edge because of the severity of Romney's appearance.

 Where To See The Image Architect
 Public Seminars/Workshops

February 13 and 18 - San Francisco, CA. Sandy available for Total Image Makeover workshops.

February 21 - Sandy featured guest on teleseminar "Your Image and Your Success" for the Synergi Group. Get your info here.

Feb.23 - Mar. 2 - Total Image Consultant Diploma & Certification Course in Norfolk, Virginia. More info here.

March 10 - Monthly Webinar at 12noon - "The Expert Impact." Book online at Sandy's website.

March 13 - Keynote for Career Engineer event, "Fixed, Focused, Forward" in Virginia Beach, Virginia.
Register here.

 

Business Casual Is Dead!
Long Live Classy Casual!   A GUIDE FOR MEN



If you have ever wondered what "Business Casual" actually means in terms of dress, you aren't alone. In fact, I get calls repeatedly from CEOs who want me to come in and "do a workshop so the employees will know what Business Casual really means." Well, that's the problem with Business Casual - it can't be defined. You'll find out why when you read my new eBook on the subject!


This book was inspired by a seminar I attended recently that was given by Jeffrey Gitomer. There were about 2,000 people in attendance, and the majority of them were men. Very few people were "dressed to impress." Instead, most of them looked like they were ready to attend a garage sale.

This book will point out the difference between "Business Casualty" attire and "Classy Casual" attire. It is a book you can't be without if you are serious about your career.

To order the e-book "Business Casual is Dead - Long Live Classy Casual" use the special coupon below.