Do heads turn when you enter a room?
If not, your image may not be powerful enough. There are no unattractive people; only people who have not learned how to look attractive. At the Impression Strategies Institute™, you will learn all the tricks of the trade for enhancing your image. It's not about Hollywood glamour. It's about acquiring a polished, professional appearance that exudes trust and refinement.

Do you always receive deferential treatment?
When you look polished and professional, you are always treated like a VIP. At the Impression Strategies Institute™, you will discover the same thing Sandy did when she was 16 years old; that when you change on the outside, people treat you differently - and then you change on the inside. You acquire ultimate confidence.

Barbara Walters was right when she said, “There are few times in your life when it isn’t too melodramatic to say that your destiny hangs on the impression you make.”

Whether you are a CEO making a first address to your company, a sales representative at a trade show, or the first woman to rise up the ranks and head a department or division, the impression that you make is going to determine the quality of the relationship thereafter.

Sandy is the Director of the Impression Strategies Institute ™ . She is more than an image consultant and has developed exclusive techniques, backed up by scientific data, which transcend current principles in the field of image consulting.

With more than 30 years experience in the field of image consulting, Sandy is recognized as the leading pioneer in the new field of image psychology and impression strategies for business professionals.

The Mona Lisa Effect ™
Do you know the color of Mona Lisa's dress? Do you know the colors of objects in the background of this famous painting? Chances are, you remember only the overall impression of Mona Lisa. And, no, she was not wearing a black dress, as most people have “remembered.”

The Mona Lisa Effect ™ is when you cannot glance at a person. You want to gaze...and the memory of the person stays in your mind long after he or she has left the room.

When it comes to image, the devil is in the details. And yet, the sum total is greater than all its parts. That sum total is the impact that you make upon others. When one element of your image is dated or out of sync, that is all that is noticed or remembered. It is when every single element is in harmony that a powerful impact is made. Then it is you they remember, not your suit, your tie, your dress, your earrings. All those things will, of course, be part of the powerful impact you make upon others, but no one can put their finger on why you always look so dynamic, so powerful. Just like Mona Lisa's haunting memory.

At the Impression Strategies Institute ™ , we are concerned with overall impression, not just image. In the world of “impression strategies,” when you do it right, details are not remembered, only the overall impression or impact.

When working with individuals or corporate group workshops, we don’t just talk about clothes, image, fashion, makeup or Power Dressing; we stress the importance of learning the secret to exuding an overall impression that captivates and creates a lasting and favorable impression. Just like Mona Lisa.

Perception is everything. If you look like “everyone else” and do not look distinctive in some way, you may be perceived as ordinary. If your clothing, accessories or hair look dated, it will be assumed that your products or services are dated. Click Here to read Sandy's article, "Image Skills can help you land a client or promotion."

Without ever saying a word, your image can say that you are a leader or a follower. That you are flashy instead or classy - or dreary and tired instead of dynamic. Your image can be a powerful tool…or a detriment to your success.

Long-lasting and comprehensive first impressions are made in the first two seconds, according to a recent study by Harvard University. A do-it-yourself image is tantamount to playing Russian roulette with your future.

If you are serious about getting ahead, Sandy Dumont, THE Image Architect™ can help you gain confidence, improve your bottom line … even change your life.

Sandy has worked with forward-thinking business leaders, politicians and media personalities throughout the United States and Europe. She is a recognized pioneer in the NEW arena of image consulting: impression strategies.

Click here for a partial Client List
and a few of Sandy Dumont's professional credentials.

Sandy's unique background in impression strategies, Branding for People, corporate and personal image consulting, fashion education, art and psychology enabled her to develop a unique system of powerful systems and tools backed up by scientific data.

Have Questions? Need Answers?

Visit Sandy's blog

There you will be able to participate in monthly forums dealing with fashion topics,
give your feedback, ask questions and receive professional advice
from your image consultant, Sandy Dumont. Furthermore...
... It's GRATIS!

Sandy Dumont, MORE than an Image Consultant!