Dear Readers,

THE IMAGE ARCHITECT MOVES TO LARGER QUARTERS
August 14 we move to Norfolk's historic Ghent, adjacent to the business and financial district of this dynamic city. Please note our new coordinates:

921 Botetourt Gardens, Norfolk, Virginia 23507
Tel: 757/627-6669
Fax: 757/627-4044
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Little Things Mean a Lot Maribeth Kuzmeski, President of Red Zone Marketing of Chicago, is a nationally-known and dynamic speaker. She discovered that little things can sometimes make a big difference. Not surprisingly, Maribeth's signature color is red, and it looks great on her! What didn't look great were her pant shoes. They make the feet look too large when worn with a skirt, so that the eyes are riveted to the feet. We tweaked her hair and makeup a bit, and voila! Perfection! Little things do make the difference between a polished, professional look and a look that is like everyone else.

Where To See The Image Architect  Public Seminars/Workshops Late August- Mini Makeovers at Sandy's Studio in Norfolk. No charge. Call for dates, 757/627- 6669. August 16, 17 - Columbia, SC, workshop and keynote for NAWBO. Contact Sandy for info. October 2 - 11 - Virginia Beach, DIPLOMA CLASS. Sandy Dumont will conduct a 10-day intensive Diploma Course that can enable you to have all the skills you need to be a successful Color and Image Consultant. For more details about this course, visit here. Get in touch with Sandy here...

Careless Casual or Classy Casual? There are times when casual attire is appropriate in the business world: weekend seminars, company picnics, golf outings. The cardinal rule of branding is consistency. You cannot afford to look polished and professional SOME of the time, so when you are heading for the weekend seminar, make sure your attire is Classy Casual rather than Careless Casual. Khakis look particularly casual, and they often appear clumsy because of their bulkiness. Lightweight summer gabardine or cotton twill trousers, on the other hand, give a polished and elegant appearance. Polo and golf shirts are loose and comfortable, and they are made for sports activities. However, they haven't the remotest connection with business. Conversely, a crisp cotton broadcloth shirt lets everyone know that you are ready to talk business! Business Casual is an oxymoron and Casual Friday is dead. It died a fairly slow and tedious death. There were times when it looked like it might survive, and in its last gasping breath, it cried. "I want to be comfortable." Rest of Story Article3 Body