In terms of image, there has been a tie between the two US Presidential candidates, George Bush and John Kerry. Both men are attractive and physically fit. Both men wear expensive, perfect- fitting "East Coast Establishment" garments.

 

However, for last week's opening debate between the two candidates the tie was broken - by a tie, among other things! With a neck and neck race (excuse the pun), it was John Kerry's impeccable red necktie that set the tone for the evening. Red is energy, courage, decisiveness and directness - all positive factors in a high-powered debate. Kerry's suit was also darker than Bush's, and the darker the color, the higher the authority.

 

George Bush unwisely opted for his signature blue tie. Now, blue can evoke trust, but pastel ties, even blue ones, denote softness - even passivity. They suggest resort cities, the Deep South, country club settings, dinner out with one's spouse, etc. A pastel blue tie is perfectly suited for a "fireside chat" with the nation - not for a high-powered debate.

 

Interestly, Donald Trump has recently taken to wearing pastel pink ties. When you already have power, as both Bush and Trump do, perhaps it is a "cocky" expression from that ever-powerful and sneaky sub- conscious signaling that you don't have to follow the "rules." DotCom (former) millionnaires did the same thing with their T-shirts and polo shirts.

 

A pastel tie was not the only image error that Bush made. In terms of posture and body language, he came in second place. Kerry's posture for the debate was exceptionally good. Standing "straight" suggests that you are being straight. Bush tends to slouch forward slightly at the shoulders when he is speaking. Image-wise, Round One goes to Kerry.