COLOR - Use it Wisely!

When Donald Trump wore a pink tie recently, it gave out false signals. Everyone assumed it was a new "Power Tie." Immediately, clients telephoned me to report that they had not been able to find pink ties in shops. They wondered if I knew where to get one? Of course: in Palm Beach, where one of Donald Trump's homes is situated!

Colors increase in power as they get darker. Consequently, pastel ties are not made of "Board Room" stuff. They are better suited to country clubs, where they signal, "I'm out for a leisurely evening, a cruise on my yacht, or an afternoon by the pool for drinks." Or, in Palm Beach, where because of the climate, they are simply de rigueur - worn around the clock and throughout the year.

In Your Face
When one has "made it to the top" there is sometimes the tendency to dress in an "in-your-face" manner. Witness the hoards of dot.com executives in tee shirts and jeans; or brash young CEOs in Manhattan, Los Angeles or Paris who wear blazers with black Armani tee-shirts in silk. Don't think of strutting into your boss's office to ask for a raise or promotion dressed in this manner, however. You could get booted out, as was the case with two investment bankers who arrived at the New York office of Joseph Abboud without ties.

Also, read Sandy's latest image article in the Virginian-Pilot

 Where To See The Image Architect
 Public Seminars/Workshops

February 7, 8- Sandy in Burbank, California, register NOW for workshops or private sessions.

February 27 - Keynote at Virginia Wesleyan College, Norfolk, for Appreciation Day of Children's Hospital of King's Daughters.

February 23 - Presentation for Shackley Distributors, info at 1-800-376-2175.

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