Don't Let Your Brand Down

Branding is not just for products. People brand themselves. Jessica Simpson and Paris Hilton have branded themselves as sexy Hollywood stars. If they popped into the grocery store dressed like gawky, insecure teenagers, they would lose all credibility, undoing years of branding as sexy Hollywood figures.

All brands need consisency. If you are a business professional, this means that YOU can't pop into the grocery store dressed carelessly or sloppily - or you may lose YOUR credibility.

Imagine for a moment that the man in the above right photo is your doctor. And then you will know why a client of mine in Washington, DC said he would not consider having his doctor perform surgery on him again after seeing him in the grocery store dressed very sloppily, perhaps like the man in the middle photo. My client's confidence in his doctor was destroyed. Doctors must be synomous with cleanliness, precision and health. Had the doctor been in smart jogging clothes or attractive-looking casual dress, no undermining negative impression would have occurred.

The way you look shouldn't matter, but it does!

 Where To See The Image Architect
 Public Seminars/Workshops

Sept. 15 - Sandy presenting at the Town Point Club in Norfolk for the Rotary Club.

Sept. 17 - Sandy presents a workshop for Chrome at the Norfolk Marriott. 683-6032 for information.

Sept. 18 - Sandy keynotes for Hadassah in Norfolk; contact Sandy for info.

Sept. 21 - Sandy keynotes in Norfolk for the Navy-Marine Corps Relief Society. 757/423-8831 for information.

Sept. 24 - Sandy keynotes for the Society for Design Administration, Portsmouth Renaisaance Hotel. 467-5823 for info.

January 9 - 11 - Sandy in Arizona for workshops. Schedule your session now.

Get in touch with Sandy here...

 

The Emperor's New Clothes


"If you change your hair color, you must change the color of your clothing and makeup so that it goes with your new hair color," is the advice of popular image consultants.

Whoa! Talk about getting the cart before the horse. This is one of the reasons the whole arena of image consulting is so distrusted today.

You do NOT compromise or mask your skin's color in order for it to "go with" your hair. If you do, you will end up with nothing more than "false harmony." In other words, you will awe people with your "perfectly- matched" look. It will be at a great expense, however, because you will create the "perfect makeup" look instead of perfect skin.

It's time we woke up and stopped blindly following outdated information from books and "experts" about color. It is bad enough that the early books insisted that redheads wear orange and blondes wear baby pink. Now they want you to manipulate the color of your skin if you dye your hair red. It simply doesn't work that way, because you won't look better, you'll look like an orange Barbie doll.

The TRUTH about color

IMPRESSION STRATEGIES SERIES: REALTORS
"Advance Your Image With 3 Powerful Secrets"

Sandy's latest DVD video

A Polished Image Leads To More Listings

All realtors have access to the same industry information, training and educational programs. So what's to separa-
te you from the competition?

Your Image.

"This new DVD is for ANYONE who wants to outclass the competition."

That's what the people who bought this DVD are saying! The DVD-video was produced from Sandy's keynote speech at a popular realtor tradeshow and conference in Virginia. It combines Sandy's 30 years of image consulting experience into one tell-all video that will take your look from average to amazing in less time than a closing. Non-realtors love it, too!

Details and to order...HERE

IMPRESSION STRATEGIES SERIES: SENIORS
Look Younger! Get Noticed!

Sandy's newly- released DVD "Senior Makeovers" teaches Seniors simple, yet powerful image tips that get Seniors noticed and ensure that they will be treated with respect. There are also powerful tips for looking younger and more dynamic.

The DVD-video features Sandy conducting a sold-out workshop for more than 225 enthusiastic Seniors at the 7th Annual Successful Aging Forum sponsored by Bon Secours Hospital in Virginia.

Info and order here

DIPLOMA COURSE


October 1 - 10 - Sandy offers her annual 10-day Diploma Course in Virginia Beach. If you like helping people become more successful, look more attractive and feel better about themselves, you will love a career as an Image Consultant.

Register now! You may also register for the two-part course which is from October 1 - 5. The second part of the course will be given in December or January. For more information about the Diploma Course...

...go HERE